We Honor Autonomy: We ensure that all participants in our tests are fully informed about the process and provide their informed consent, respecting their autonomy and decision-making abilities.
We Value Contributions: We recognize and appreciate the unique perspectives and experiences of all users, treating their involvement with the utmost respect.

We Promote Inclusive Testing: We design our testing processes to be inclusive and accessible to individuals of all abilities, ensuring that we capture a wide range of user experiences.
We Identify and Address Barriers: We actively seek out and address any barriers within our testing methods to ensure that they are suitable for all participants.

We Deliver Accurate Results: We provide clear, accurate, and unbiased results based on user feedback, ensuring that our reports reflect the true user experience.
We Maintain Transparency: We are transparent about our findings and the methods used, as well as our role in the testing process, ensuring that our reports are straightforward and understandable.

We Offer Constructive Guidance: We provide actionable, constructive feedback and recommendations to help the client company design more inclusive products based on our test results.
We Support Inclusive Practices: We guide the client in adopting best practices for inclusivity, ensuring that our coaching helps them address the needs of all users effectively.

We Protect Privacy: We ensure that all participant data is handled with confidentiality, safeguarding their personal information and using it solely for the intended purpose.
We Ensure Data Security: We implement robust security measures to protect the data collected during testing, ensuring it is used responsibly and ethically.

We Respect Participant Feedback: We handle all participant feedback with respect, ensuring it is used appropriately in our reports and recommendations.
We Avoid Exploitation: We ensure that participant contributions are acknowledged and valued, and that their involvement is conducted ethically and fairly.

We Commit to Ongoing Improvement: We continually refine our testing methods and coaching practices based on feedback and evolving best practices, striving to enhance our effectiveness.
We Encourage Adaptation: We support the client company in adapting and evolving their design practices in response to user feedback and emerging insights.

We Evaluate Impact: We consider the potential impact of our recommendations on all users, ensuring that our guidance promotes positive outcomes and avoids unintended harm.
We Advocate for Equity: We strive to advance equity and social justice through our testing and coaching, helping the client company create solutions that are fair, accessible, and inclusive