Empathic Modeling

Our research shows that it can be challenging to imagine how complicated something is for a person with any kind of reduced physical, cognitive or tactile functionality before having tried it yourself. The study also shows that the combination of involving users with reduced functionality and putting oneself in their situation creates the best conditions for designing easy-to-use packaging.
The empathic modeling-kit includes gloves that simulate rheumatism and glasses that mimic different types of visual reductions. Additionally, audio files provide an experience of what it might be like interacting with the product while also dealing with ADHD and Tinnitus. 

Image description: A close-up of an ear describing tinnitus.
Image description: A spinning fidget spinner describing ADHD.

These glasses will help you evaluate how accessible your design solutions are to people with reduced vision. The kit includes glasses that simulate cataracts, glaucoma, macular degeneration, diabetes, stroke, retinal detachment, blindness on one eye, and blindness with the ability to see brightness.

These gloves that imitate rheumatism will help you get a sense of how easy your design is to use while also dealing with reduced hand functionality. 

Sound Simulating Tinnitus

Listen to this audio track to evaluate whether your design requires good hearing ability or too much concentration.

Sound Simulating ADHD (Swedish)

Listen to this audio track to evaluate if your design solution requires too much concentration. (Only available in Swedish.)

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